E-commerce & website

Dai un bacio
a chi vuoi tu

The client

Ilaria Pedercini is a young and talented wedding photographer who decided to extend her business to family portraits photography. 'Dai un bacio a chi vuoi tu' (kiss whoever you want, from an Italian nursery rhyme) is the brand name for these shooting sessions.

The Brief

Ilaria needed a website to show her beautiful photographs in a frame that could be coordinated and synergetic with her style and to convert visits into online sells. She didn't want to show prices of shooting sessions at a first glance so we decided to split the e-commerce sessions in 3 steps and show prices just after an e-mail confirmation. This choice was also based on neuromarketing tactics normally used in e-commerce experiences.

The Website